Camille
Robuchon

Senior Marketing Manager

Brand Management · B2B & B2C Marketing · Digital Marketing

Senior marketing leader with 7+ years of international experience across B2B and B2C markets. Proven track record in building marketing functions, launching concept-driven products, leading cross-functional teams and executing global campaigns across international markets. Combines strategic thinking, creative vision and data-driven digital strategies to drive brand growth, client engagement, and commercial impact.

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7+ Years of Experience

Strategic Experience

Jan 2022 – Present · Winterthur, Switzerland

Senior Marketing Manager

Escentina · Natural Fragrance House

Current

Built the marketing function from scratch: brand identity, strategy, digital ecosystem, and social presence
Led full rebranding: company rename, global trademark registration across 40+ countries, new visual identity and positioning
Directed B2B website from scratch (UX, content, structure) and coordinated development with external partners
Manages 4 annual product launches across B2B natural fragrance markets, from concept to go-to-market
Oversees digital channels (SEO, social media, CRM), achieving +374% LinkedIn growth and +285% Instagram over 4 years
Led international expansion across 5+ markets; cross-functional team of 8, managing 4 external partners
Published in The Big Book of Perfume (NEZ)
Featured at In-Cosmetics Global, Cosmetic Business, Making Cosmetics, SCS, Supplier's Day

Brand Strategy B2B Marketing Content Strategy SEO / CRM Social Agency Management

Aug 2020 – Sept 2021 · Zurich, Switzerland

Marketing & Sales Project Manager

Smart Media Agency

Planned and executed integrated B2B/B2C content and media campaigns for Swiss corporate clients
Managed external agency relationships and multi-channel content production across digital and print
Coordinated sales support materials, presentations, and go-to-market strategies
Delivered projects on tight deadlines while managing multiple client accounts simultaneously

2019 – 2020 · Zurich, Switzerland

Global Brand Executive

La Prairie Group

Managed 360° asset development for 2 global product launches across digital, print, and retail channels
Ensured creative alignment and market adaptation for US and China rollout
Collaborated with cross-functional teams across marketing, sales, R&D, and regulatory departments
Supported global brand consistency while adapting messaging for local market needs

2018 – 2019 · Geneva, Switzerland

International Marketing Coordinator

L'Occitane Group

Contributed to the launch of a premium fragrance line in partnership with Pierre Hermé Paris
Developed local market toolkits, innovation briefs, and retail activation assets for international markets
Translated global brand concepts into market-specific product launch materials
Supported distributor marketing across multiple regions with tailored sales enablement content

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MSc International Business

SKEMA Business School

France · USA · China · 2015–2017

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BBA Business Administration

Heriot-Watt University & Savoie Mont-Blanc

UK · France · 2012–2015

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Digital Marketing Certifications

Google Digital Garage & LinkedIn Learning

Foundations

Tools

Adobe SuiteCanvaFigma SalesforceSAPAI Tools SEO / CRMScrum

Languages

French 🇫🇷English 🇬🇧 German 🇩🇪Spanish 🇪🇸

Projects

Building a Department from Scratch

I set up the marketing function at a new company from zero. I registered our trademark in over 40 countries, created our brand identity, and built our website and social media presence, all on a very tight budget.

Improving Website User Experience

I used AI tools to look at how people click through our website. By understanding where they got stuck, I changed the design. This resulted in more people asking for product demonstrations.

Automating Customer Feedback

I built an automated system that reads through hundreds of customer feedback emails and reviews. It highlights the most common complaints, which helps our product team know exactly what to fix first.

Launching Global Products

I launched a new premium fragrance line in partnership with a famous pastry chef. I created the materials that our sales teams around the world used to pitch the product to local stores.

Managing International Campaigns

I managed the creation of all the photos, videos, and texts for two major product launches. I made sure these materials worked well and made sense in both the US and Chinese markets.

Making Science Easy to Understand

I bridged the gap between the scientists making the products and the salespeople selling them. I took complex chemical formulas and turned them into easy-to-understand stories.