Senior Marketing Manager · B2B & B2C · Zurich

Making complex ideas
impossible to ignore.

7+ years building brands from scratch. From identity and strategy to digital growth, turning science-backed products into stories that stick.

Camille Robuchon

Strategic Experience

Jan 2022 – Present · Winterthur, Switzerland
Senior Marketing Manager
Escentina · Natural Fragrance House
Current
  • Built the entire marketing function from scratch: brand identity, strategy, and digital ecosystem
  • Led full rebranding: company rename, global trademark registration across 40+ countries, new positioning and visual identity
  • Directed B2B website architecture (UX, content, structure) and coordinated technical delivery
  • Manages 4 annual product launches across B2B natural fragrance markets
  • Oversees digital channels (SEO, social media, CRM), growing organic visibility significantly
  • Led international expansion across 5+ markets; cross-functional team of 8
  • Published in The Big Book of Perfume (NEZ) · Featured at In-Cosmetics Global 2026, Paris
Brand Strategy B2B Marketing GTM SEO / CRM Social Agency Management
Aug 2020 – Sept 2021 · Zurich, Switzerland
Marketing & Sales Project Manager
Smart Media Agency
  • Executed integrated B2B/B2C content and media campaigns for Swiss clients
  • Managed external agency relationships and multi-channel content production
2019 – 2020 · Zurich, Switzerland
Global Brand Executive
La Prairie Group
  • Managed 360° asset development for 2 global product launches
  • Ensured creative alignment and market adaptation for US and China rollout
2018 – 2019 · Geneva, Switzerland
International Marketing Coordinator
L'Occitane Group
  • Contributed to launch of premium fragrance line in partnership with Pierre Hermé
  • Developed local market toolkits, innovation briefs, and retail activation assets
MSc International Business
SKEMA Business School
France · USA · China · 2015–2017
BBA Business Administration
Heriot-Watt University & Savoie Mont-Blanc
UK · France · 2012–2015
Tools
Adobe SuiteCanvaFigma SalesforceSAPAI Tools SEO / CRMScrum
Languages
French 🇫🇷English 🇬🇧 German 🇩🇪Spanish 🇪🇸

Creative Portfolio

Brand, content, and digital work built at Escentina. Click any piece to learn more.

The Big Book of Perfume
Press · Editorial
The Big Book of Perfume
Click to explore →
Fragrance families
Visual System
Fragrance Families
Click to explore →
Fine Collection lineup
Product Campaign
Fine Collection
Click to explore →
Coffee ingredient content
Social Media
Ingredient Storytelling
Click to explore →
Apricot ingredient flatlay
Content Creation
Stone Fruit Series
Click to explore →
Allergen-free infographic
Educational Content
Science Made Accessible
Click to explore →
Escentina magazine feature
Press · Editorial
Magazine Feature
Click to explore →
Provocative social content
Social Strategy
Provocative Content
Click to explore →
In-Cosmetics Global 2026
Events & PR
In-Cosmetics Global 2026
Click to explore →
Lemon Juniper set
Product Launch
Lemon Juniper Set
Click to explore →
TrueScent product brochure
Brand Communication
TrueScent Range
Click to explore →
Fragrance development notebook
Brand Culture
Behind The Formula
Click to explore →
Team workshop Lab research
How It Started

Building a Marketing Function from Zero

When I joined Escentina, there was no brand identity, no protected company name, and no marketing function. Over 3 years I built all of it: trademark registration in 40+ countries, new brand identity, B2B digital ecosystem, social presence from zero, within a CHF 100K budget. Today the brand is internationally recognised, published in specialist media, and driving business development across 5+ markets.

CHF 100K
Total Budget
5+
Markets Launched
0→1
Brand Function Built

What I'm building toward

The marketing work I find most interesting sits where technology meets the physical world. Complex science that needs to become a brand people trust, follow, and buy into. That's the kind of problem I want to keep solving.

Concept
Physical AI & the Communication Gap

Software AI (ChatGPT, Midjourney) markets itself: you try it, you get it. Physical AI (weather models, robotics, sensors) doesn't have that luxury. The product is invisible until it works. That makes brand and narrative more important, not less. I find this problem genuinely interesting.

Concept
Category Design for Deep-Tech

Most deep-tech companies try to win existing categories. The smarter move is to design a new one: own the vocabulary, the comparison set, the success metrics. At Escentina we did this instinctively. We didn't position against fragrance houses; we created the 'natural B2B fragrance' category.

Concept
AI-Native Content Operations

For a small marketing team, AI isn't about doing less. It's about multiplying what you can produce. I'm building fluency in prompt engineering, AI-assisted design (Midjourney, Adobe Firefly), automated video (CapCut AI), and content repurposing pipelines. Not as a side interest; as a core skill.

Concept
The First Marketing Hire Problem

Being the first marketing hire is structurally different from any other role. No playbook, no brand guidelines, no approved audiences. You're the strategist, the copywriter, the analyst, and the agency briefer all at once. I've done it once. I want to do it again, somewhere the mission actually matters.

Concept
B2B Thought Leadership That Actually Converts

Most B2B content is either too technical to get attention or too generic to build trust. The sweet spot is content that makes a potential buyer think 'these people get our problem' before any sales conversation even starts. That's what I focused on at Escentina, and it's what I want to keep doing.

Conference
Marketing AI Conference (MAICON)
Cleveland, OH · July 2026

Where practitioners (not theorists) share what's actually working in AI-driven content, campaign ops, and brand strategy. On my radar for 2026.

Explore ↗
Conference
Web Summit
Lisbon · November 2026

Europe's largest tech conference. I go to watch how ambitious startups position themselves to press, investors, and customers at the same time, in 3 days. A case study in compressed brand-building.

Explore ↗
Conference
SaaStr Europa
Barcelona · June 2026

The B2B SaaS world's most concentrated gathering of GTM, growth, and marketing thinking. I follow this not for SaaS specifically, but because the most rigorous marketing frameworks are being built here, and they transfer.

Explore ↗
Publication
Andreessen Horowitz (a16z)
Reading list

Their writing on brand, go-to-market, and the 'why now' of deep tech is consistently good. Especially the series on climate tech positioning and marketing to enterprise buyers.

Explore ↗
Newsletter
Lenny's Newsletter
Lenny Rachitsky

Practitioner-level thinking on product, growth, and go-to-market. I read every issue. The frameworks on retention, positioning, and channel fit have genuinely shaped how I plan campaigns.

Subscribe ↗
Event · Active
In-Cosmetics Global 2026
Paris · April 14–16, 2026

Currently preparing Escentina's debut stand at the world's leading B2B beauty ingredients show. Handling the full communication campaign: invite, booth concept, press, post-event content. First major international trade show as lead.

See event ↗

Let's build something that matters.

Based in Zurich, Switzerland. Open to full-time roles. Not afraid of ambitious timelines or ambiguous briefs; that's where I do my best work.