Senior marketing leader with 7+ years of international experience across B2B and B2C markets. Proven track record in building marketing functions, launching concept-driven products, leading cross-functional teams and executing global campaigns across international markets. Combines strategic thinking, creative vision and data-driven digital strategies to drive brand growth, client engagement, and commercial impact.
Brand, content, and digital work built at Escentina.
The marketing work I find most interesting sits where technology meets the physical world. Complex science that needs to become a brand people trust, follow, and buy into. That's the kind of problem I want to keep solving.
The best playbook I've read on positioning technology products. Changed how I think about framing: it's not about what you make, it's about the category you create.
Read more ↗Category design as a marketing discipline. The argument: the best companies don't compete in categories, they create them. Relevant to anyone building something genuinely new.
Read more ↗Practical framework on how AI is reshaping marketing operations: content, personalization, analytics. Not hype, just a useful map of where things are actually going.
Read more ↗Why logic alone never sells anything, and why the irrational is often the most powerful lever. Really useful when you're trying to translate something technical into something people actually want.
Read more ↗Stories are how ideas (and markets) spread. Shiller's framework for how narratives drive economic behaviour is surprisingly useful for thinking about brand-building.
Read more ↗Brand experiences are built from peaks, not averages. This changed how I think about events, onboarding, and any moment where a company gets to make a first impression.
Read more ↗Exploring how AI tools (Midjourney, Adobe Firefly, CapCut AI) can multiply a small team's output. Currently integrating prompt engineering and automated content pipelines into my daily workflow at Escentina.
How to position complex, science-based products so they resonate beyond expert audiences. My experience at Escentina (natural fragrance chemistry) taught me how to make technical depth feel accessible and compelling.
Creating content that goes beyond impressions: the kind of thought leadership that generates inbound interest. At Escentina, our allergen infographic and ingredient series became our strongest lead generation tools.
Where practitioners (not theorists) share what's actually working in AI-driven content, campaign ops, and brand strategy. On my radar for 2026.
Explore ↗Europe's largest tech conference. I go to watch how ambitious startups position themselves to press, investors, and customers at the same time, in 3 days. A case study in compressed brand-building.
Explore ↗The B2B SaaS world's most concentrated gathering of GTM, growth, and marketing thinking. I follow this not for SaaS specifically, but because the most rigorous marketing frameworks are being built here, and they transfer.
Explore ↗Their writing on brand, go-to-market, and the 'why now' of deep tech is consistently good. Especially the series on climate tech positioning and marketing to enterprise buyers.
Explore ↗Practitioner-level thinking on product, growth, and go-to-market. I read every issue. The frameworks on retention, positioning, and channel fit have genuinely shaped how I plan campaigns.
Subscribe ↗Currently preparing Escentina's debut stand at the world's leading B2B beauty ingredients show. Handling the full communication campaign: invite, booth concept, press, post-event content. First major international trade show as lead.
See event ↗Based in Zurich, Switzerland. Open to full-time roles. Not afraid of ambitious timelines or ambiguous briefs; that's where I do my best work.