Camille
Robuchon

Senior Marketing Manager
Brand Management · B2B & B2C Marketing · Digital Marketing

Senior marketing leader with 7+ years of international experience across B2B and B2C markets. Proven track record in building marketing functions, launching concept-driven products, leading cross-functional teams and executing global campaigns across international markets. Combines strategic thinking, creative vision and data-driven digital strategies to drive brand growth, client engagement, and commercial impact.

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Camille Robuchon
7+ Years of Experience

Strategic Experience

Jan 2022 – Present · Winterthur, Switzerland
Senior Marketing Manager
Escentina · Natural Fragrance House
Current
  • Built the marketing function from scratch: brand identity, strategy, digital ecosystem, and social presence
  • Led full rebranding: company rename, global trademark registration across 40+ countries, new visual identity and positioning
  • Directed B2B website from scratch (UX, content, structure) and coordinated development with external partners
  • Manages 4 annual product launches across B2B natural fragrance markets, from concept to go-to-market
  • Oversees digital channels (SEO, social media, CRM), achieving +374% LinkedIn growth and +285% Instagram over 4 years
  • Led international expansion across 5+ markets; cross-functional team of 8, managing 4 external partners
  • Published in The Big Book of Perfume (NEZ)
  • Featured at In-Cosmetics Global, Cosmetic Business, Making Cosmetics, SCS, Supplier's Day
Brand Strategy B2B Marketing Content Strategy SEO / CRM Social Agency Management
Aug 2020 – Sept 2021 · Zurich, Switzerland
Marketing & Sales Project Manager
Smart Media Agency
  • Planned and executed integrated B2B/B2C content and media campaigns for Swiss corporate clients
  • Managed external agency relationships and multi-channel content production across digital and print
  • Coordinated sales support materials, presentations, and go-to-market strategies
  • Delivered projects on tight deadlines while managing multiple client accounts simultaneously
2019 – 2020 · Zurich, Switzerland
Global Brand Executive
La Prairie Group
  • Managed 360° asset development for 2 global product launches across digital, print, and retail channels
  • Ensured creative alignment and market adaptation for US and China rollout
  • Collaborated with cross-functional teams across marketing, sales, R&D, and regulatory departments
  • Supported global brand consistency while adapting messaging for local market needs
2018 – 2019 · Geneva, Switzerland
International Marketing Coordinator
L'Occitane Group
  • Contributed to the launch of a premium fragrance line in partnership with Pierre Hermé Paris
  • Developed local market toolkits, innovation briefs, and retail activation assets for international markets
  • Translated global brand concepts into market-specific product launch materials
  • Supported distributor marketing across multiple regions with tailored sales enablement content
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MSc International Business
SKEMA Business School
France · USA · China · 2015–2017
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BBA Business Administration
Heriot-Watt University & Savoie Mont-Blanc
UK · France · 2012–2015
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The Fundamentals of Digital Marketing
Google Digital Garage
Certification
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Online Marketing Foundations
LinkedIn Learning
Certification
Tools
Adobe SuiteCanvaFigma SalesforceSAPAI Tools SEO / CRMScrum
Languages
French 🇫🇷English 🇬🇧 German 🇩🇪Spanish 🇪🇸
Work

Creative Portfolio

Brand, content, and digital work built at Escentina.

The Big Book of Perfume
Press · Editorial
The Big Book of Perfume
Click to explore →
Fragrance families
Visual System
Fragrance Families
Click to explore →
Fine Collection lineup
Product Campaign
Fine Collection
Click to explore →
Coffee ingredient content
Social Media
Ingredient Storytelling
Click to explore →
Apricot ingredient flatlay
Content Creation
Stone Fruit Series
Click to explore →
Allergen-free infographic
Educational Content
Science Made Accessible
Click to explore →
Escentina magazine feature
Press · Editorial
Magazine Feature
Click to explore →
Provocative social content
Social Strategy
Provocative Content
Click to explore →
Lemon Juniper set
Product Launch
Lemon Juniper Set
Click to explore →
TrueScent product brochure
Brand Communication
TrueScent Range
Click to explore →
Fragrance development notebook
Brand Culture
Behind The Formula
Click to explore →
Team workshop Lab research
How It Started

Building a Marketing Function from Zero

When I joined Escentina, there was no brand identity, no protected company name, and no marketing function. Over 3 years I built all of it: trademark registration in 40+ countries, new brand identity, B2B digital ecosystem, social presence from zero, within a CHF 100K budget. Today the brand is internationally recognised, published in specialist media, and driving business development across 5+ markets.

CHF 100K
Total Budget
5+
Markets Launched
0→1
Brand Function Built
Aspirations

What I'm building toward

The marketing work I find most interesting sits where technology meets the physical world. Complex science that needs to become a brand people trust, follow, and buy into. That's the kind of problem I want to keep solving.

Interest
AI-Driven Content & Workflow

Exploring how AI tools (Midjourney, Adobe Firefly, CapCut AI) can multiply a small team's output. Currently integrating prompt engineering and automated content pipelines into my daily workflow at Escentina.

Interest
Brand Building for Technical Products

How to position complex, science-based products so they resonate beyond expert audiences. My experience at Escentina (natural fragrance chemistry) taught me how to make technical depth feel accessible and compelling.

Interest
B2B Content That Drives Enquiries

Creating content that goes beyond impressions: the kind of thought leadership that generates inbound interest. At Escentina, our allergen infographic and ingredient series became our strongest lead generation tools.

Conference
Marketing AI Conference (MAICON)
Cleveland, OH · July 2026

Where practitioners (not theorists) share what's actually working in AI-driven content, campaign ops, and brand strategy. On my radar for 2026.

Explore ↗
Conference
Web Summit
Lisbon · November 2026

Europe's largest tech conference. I go to watch how ambitious startups position themselves to press, investors, and customers at the same time, in 3 days. A case study in compressed brand-building.

Explore ↗
Conference
SaaStr Europa
Barcelona · June 2026

The B2B SaaS world's most concentrated gathering of GTM, growth, and marketing thinking. I follow this not for SaaS specifically, but because the most rigorous marketing frameworks are being built here, and they transfer.

Explore ↗
Publication
Andreessen Horowitz (a16z)
Reading list

Their writing on brand, go-to-market, and the 'why now' of deep tech is consistently good. Especially the series on climate tech positioning and marketing to enterprise buyers.

Explore ↗
Newsletter
Lenny's Newsletter
Lenny Rachitsky

Practitioner-level thinking on product, growth, and go-to-market. I read every issue. The frameworks on retention, positioning, and channel fit have genuinely shaped how I plan campaigns.

Subscribe ↗
Event · Active
In-Cosmetics Global 2026
Paris · April 14–16, 2026

Currently preparing Escentina's debut stand at the world's leading B2B beauty ingredients show. Handling the full communication campaign: invite, booth concept, press, post-event content. First major international trade show as lead.

See event ↗
Contact

Let's build something that matters.

Based in Zurich, Switzerland. Open to full-time roles. Not afraid of ambitious timelines or ambiguous briefs; that's where I do my best work.

✉camille.robuchon@outlook.com ✆+41 78 977 01 07
○Based in Switzerland
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