Architecting Luxury Branding Through Strategic Innovation.
Translating the intangible essence of premium brands into market leadership. 7+ years of international prestige marketing.
Brand Architect
Structural Identity & Resonance
Market Alchemist
Global Expansion & Strategy
Digital Visionary
Next-Gen Consumer Engagement
Strategic Impact
Senior Marketing Manager | ESCENTINA
Jan 2025 — Present • Winterthur, Switzerland
- → Leading 5-year global strategy and 5+ market expansions.
- → Directing cross-functional teams of 8 across R&D and Sales.
- → Orchestrating multi-channel digital and print content creation.
Global Brand Development | LA PRAIRIE
2019 — 2020 • Zurich, Switzerland
Managed 360° assets for 2 global launches, ensuring creative alignment and market adaptation for US and China.
International Marketing | L'OCCITANE
2018 — 2018 • Geneva, Switzerland
Coordinated premium line launch in partnership with Pierre Hermé, focusing on local market toolkits and innovation.
Creative Showcase
Global Rebranding
Orchestrated a total visual identity shift for Escentina, harmonizing prestige Heritage with modern digital resonance.
D2C Launch
Directed the end-to-end architecture of a new high-conversion ecommerce platform for luxury skincare.
Organic Growth
Scaled brand social presence from zero to a highly-engaged community of luxury enthusiasts through elite storytelling.
Global Consultancy
Bespoke strategic interventions for luxury, premium cosmetics, and fragrance houses. Available for selective freelance contracts and high-impact consulting projects.
Go-To-Market Strategy
- New Market Entry (US, China, EMEA)
- Product Launch Architecture
- Pricing & Distribution Positioning
Brand Transformation
- Identity & Visual Storytelling
- Brand Voice & Content Strategy
- Prestige Repositioning
Growth & Digital
- D2C Platform Scaling
- Luxury CRM & Loyalty Systems
- Social Influence & Media Planning